About the Company

SuperSummary is transforming how millions of readers discover, understand, and connect with books. We're building the world's most comprehensive literature platform - combining nearly 10,000 expert-written Study Guides with interactive, innovative tools that make reading more engaging, rewarding, and fun.

Beyond summaries, our paid subscription offers chapter-by-chapter analysis, character breakdowns, themes and symbols exploration, thought-provoking discussion questions, and interactive quizzes. Our growing suite of AI-powered features helps readers engage more deeply with texts, whether they're students tackling assignments, teachers preparing lessons, book clubs seeking richer conversations, or lifelong learners exploring new genres.

Founded over a decade ago, SuperSummary’s website and mobile app has become a trusted, go-to resource for curious readers worldwide. We’re part of the Lift Ventures portfolio of EdTech brands (with over 250 million consumers reached to date) and are a fully remote, global team united by curiosity, creativity, and a shared love of learning.

About the Job

SuperSummary is looking for a seasoned, data-driven Performance Marketing Manager to own and scale our paid acquisition channels. You'll be responsible for driving efficient subscriber growth across our core established channels— including Google Ads, Meta, and Apple Search Ads — while pioneering expansion into other promising new channels like TikTok Ads and Creator/Affiliate Partnerships. This role is an opportunity to directly shape how millions of readers discover SuperSummary, combining analytical rigor with hands-on creative experimentation to drive sustainable growth and ROAS improvements across channels.

You'll work cross-functionally with our Product, Content, and Analytics teams to develop sophisticated, highly-targeted campaigns that reach students, educators, book club members, and lifelong learners wherever they are. The ideal candidate thrives on experimentation, stays ahead of platform changes, and can balance immediate performance goals with long-term brand building.

What You’ll Do

Manage and optimize daily paid media budgets and campaigns across Google Ads, Meta, Apple Search Ads, and other channels to hit CAC and ROAS targets
Lead expansion into new ad channels (TikTok, YouTube, Reddit, etc.) and test new strategies (video ads, influencer and affiliate marketing) to diversify our acquisition mix
Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
Build and refine audience segments, bidding strategies, and attribution models to improve efficiency across the funnel
Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
Run in-depth analyses on website/app engagement, conversion funnel performance, and A/B test performance for paid ads traffic to better understand opportunities for improvement
Report on performance to leadership with clear insights and recommendations for optimization
Stay current on platform updates, industry trends, and competitive landscape to identify new opportunities

Sample Projects

Google Ads deep dive: run AI-powered analyses on our existing strategy to identify and test new keyword/targeting strategies, copy and creative improvements, and bid optimizations
TikTok pilot program: Collaborate with our Content team to build SuperSummary's presence on TikTok from scratch, testing BookTok creator partnerships, spark ads, and in-feed video to establish benchmarks and scale strategy
Landing page optimization: Work with Product and Design to build and test dedicated landing pages for key campaigns, improving conversion rates across channels

App Store Optimization: Test improvements to our mobile app marketing strategy (new keywords, descriptions, images, etc.) to improve the performance of our app-focused campaigns

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